We don't believe in starting with solutions. Fads don't always offer results, nor do they satisfy the needs of your consumer. We need to know what you are looking to do. What problem you need to solve. Then we can figure out the fun stuff.

Your customers have been reacting to your brand. What are they saying? Have they changed behavior? Have they pigeonholed your offering? A bit of research and key brand insight will go a long way in shaping our idea.

What is the business challenge?

Who are we talking to?

How did we get here?

Know that we know who we are talking to, what they need, and how they view the brand, we craft a campaign idea. Strategic, creative and insightful. We believe the idea is king and channel neutral. It focuses on objectives and goals as it forms a platform to reach your audience.

What is the brand perception?

What utility does our target need?

How finicky is the target?

Yay! We have an amazing idea. We can't stop thinking about all the ways to tell people. We plan to take that idea for a walk through our tool kit and make sure its big enough to handle any messaging. From mobile to web to outdoor, we find the optimum places to strike up a conversation with your target.

How is the idea unique?

What existing tools can we use?

How should it be communicated?

We don't believe in starting with solutions. Fads don't always offer results, nor do they satisfy the needs of your consumer. We need to know what you are looking to do. What problem you need to solve. Then we can figure out the fun stuff.

The brand has always struggled with perception of being expensive. In an increasingly competitive market, they needed to reposition the brand to display great low, cost-effective fares to European, Middle Eastern and Asian commuter fliers.

We created a new online booking portal dubbed, We Fly Home. This destination site would target increasingly price conscious fliers who were traveling for reasons other than vacation.

We knew we had some pretty internet savvy users, so focused efforts on targeting them online in the communities that they frequented. Since our targets were niche groups, we did lots of research to segment groups and utilized in-language programs that made sure all our messaging was contextually relevant. Our program extended to events, offline and online marketing to drive to the site. In just 6 months, over 300,000 people flocked to the site, surpassing revenue expectations by 130%. In 2009, the campaign increased bookings to India by 30%.... downturned economy says who?    Brand Strategy Market Research    Analytics Website Development    Events Media Planning    Media Buying Outdoor

We don't believe in starting with solutions. Fads don't always offer results, nor do they satisfy the needs of your consumer. We need to know what you are looking to do. What problem you need to solve. Then we can figure out the fun stuff.

Boar's Head was rolling out a new campaign called "Eat Smart" to target working Males 25-34, and needed a digital component. In fact, they had never advertised online or really thought of a digital strategy. How could they stand out in a crowded target market? How could they show success to brand stakeholders by getting their feet wet in digital?

Stop.Think.Eat. Our team came up with a rich media campaign that would utilize video to show an out of shape average "American Joe" doing physical exercise trying to burn off his lunch choices from that day. With the NBA playoffs running, we knew our demographic would be hanging out on sports sites and we could earn great exposure.

We had fun on this one. We cast, shot and executed a video based campaign showing off our "Average Joe" doing his best sit-ups and push-ups. After eating calorie loaded slices of pizza, he didn't do that well. We executed six creative units, all unique and injected with similar humor. The campaign pushed viewers to a custom landing page game that offered users common lunch choices and asked them to guess the calorie count. Not too many got it right, but many people came! Website Development Media Strategy Banner Development Copywriting Video Analytics

We don't believe in starting with solutions. Fads don't always offer results, nor do they satisfy the needs of your consumer. We need to know what you are looking to do. What problem you need to solve. Then we can figure out the fun stuff.

Post-tsunami, post-cleanup, Thailand was experiencing a downturn in visitors. It needed to bring people back and show off the spectacular beauty of the country.

Have you been to Thailand? We have. It's amazing. We created a simple campaign message, "Amazing Thailand." The focus of the campaign was to use powerful imagery to show off Thailand's beautiful, safe and exotic destinations, from its beaches to its temples to its thriving culture.

We were able to craft strategy as well as execute creative. We love that. This way, we can make sure our bus wraps play nicely with our print. We also controlled the media, which gave us the opportunity to custom tailor our message. So our print in gyms had messaging such as "Give your soul an amazing workout." The result? Higher ticket sales and positive press. We like that, because going to exotic destinations makes people happy, and more happy people, the better.    Brand Strategy Market Research    Analytics Banner Development    Print Media Planning    Media Buying Outdoor