We saw the craze of reality TV shows hit such industries as Fashion, Culinary Arts, Interior Design, Event Planning and Entertainment. Sadly, it appears that list is still growing. Next stop, Advertising!
That’s right a reality show is hitting the Internet Week scene. The Big Ad Gig will consist of eight contestants competing to create the best pitch. The winning campaign will be produced and run across Microsoft’s advertising media outlets such as gaming, online and mobile. The contest will be held in front of a live audience during Internet Week and judged by Rob Reilly, Tham Khai Meng and Andreas Combuechen. Winners are to receive no doubt a ton of exposure and some freelance gigs at unknown “top agencies”.
There’s talk Twitter too will be crossing mediums to develop a reality TV show, The Final Tweet. The pitch idea is simple. Four teams battle against non- profit organizations to win cash prizes (as high as $100,000), while traveling across the United States living off limited funds. This of course is just in addition to the constant Tweet updates created by the contestants along the way. This is said to be apart of Twitter’s big plan to help reach their forecast user goal of 1 Billion and revenue goal of $1.54 Billion by 2013. It’s still unknown if this reality pitch is a go or not, but I look forward to finding out what Twitter comes up with next.
With that said, I might have to start watching TV again.
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