Polyvore must be doing something right, check out these stats:
What is Polyvore? It’s a “free, easy-to-use web-based application for mixing and matching images from anywhere on the web” and “offers an unprecedented level of direct engagement with real products and brands, while its social features make it a powerful platform for the creation and distribution of user-generated advertising.” Basically, registered users can create collages of images aka “sets” that others can view. These sets are created by choosing images of clothing/accessories/items that the website hosts, which functions as a way for companies to advertise their products. Turns out people love it, maybe you will too. They claim its a ddictive though, so watch out!
{ 2 comments… read them below or add one }
This feels a lot like http://www.thisnext.com/. I wonder if the companies are aligned in any way. Thanks for writing about this, I am shocked I have never seen it before!
Also, what a great way for advertisers to help show off their products. Product placement is getting pricey , I wonder how this fits in or complements it…